Cognition & Reality

Sunday, 10 April 2011

Selling Drunken Sex IV

Filed under: Date Rape,Date Rape Drugs,Propaganda,Sex & Love,Television — drtone @ 2:59 pm

I knew yesterday that there was more I wanted to say about the Bud Light commercials. So I beg your indulgence as I continue to pursue this topic.

As the persistence of the belief in a widespread threat of “date rape drugs” shows, the marketing of beer as a sexual intoxicant by Anheuser-Busch does not exist in isolation. Post-industrial society is struggling with the effects of having freed women from most of the traditional constraints on their behavior. The process of integrating men and women into a culture that recognizes their inherent equality is not finished, if “finishing” is a possibility for social change. In fact, change is continuous and almost always appears to be more predictable than it actually is. The hypocrisy regarding women and alcohol with which I have recently been obsessed represents an unanticipated consequence of what, for want of a better term, we call “women’s liberation.”

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