Cognition & Reality

Saturday, 9 April 2011

Selling Drunken Sex III

Filed under: Date Rape,Television — drtone @ 2:01 pm

I’ve never had anything like the response to a post that I have had to my initial post about Bud Light TV commercials. As I said in the follow-up, I’m not sure to what to attribute the number of hits, a hot topic, a hot product, or something else. It surprises me that, as I Googled around, I did not find any commentary about the form of beer commercials, the portrayal of drunkenness as a strategy. Everyone is familiar with the pairing of beer and breasts, but you might think that both the drunken behavior of those in beer spots and the direct selling of beer as an aphrodisiac would have drawn more attention. I’m not talking about the our-beer-will-make-you-look-cool appeal of, for example, “The Most Interesting Man in the World” commercials for Dos Equis. I’m talking about showing how to use the beer bottle to “hook up” with a drunk female, or demonstrating that beer will render a woman numb and suggestible. These are the very factors implicated in warnings about date rape.



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